Our History

Liberty was founded in 1957 by Sir Donald Gordon who saw his father work hard all his life but reap little financial reward. This ignited in him the unstoppable belief that everyone should have the opportunity to grow their wealth and leave a proud legacy for their family. This belief is captured in our very name, Liberty, which represents freedom and opportunity.

In Kenya, we have a proud heritage of over half a century. Liberty Life Kenya has been a pioneer in knowledge sharing and making a significant contribution to the financial services industry.


The Kenya American Insurance Company Limited was incorporated in Kenya.


The organisation changed its name to American Life Insurance Company (Kenya) Limited (ALICO Kenya).


The Life Insurance division of ALICO Kenya was acquired by CfC Bank, and the CfC Life Assurance Company Ltd. was formed.


CfC Bank merged with Stanbic Bank, and CfC Life was brought into a new, dynamic international group, with Heritage Insurance. CfC Stanbic Holdings was created.


Liberty Holdings Ltd. became the strategic investor in CfC Life and Heritage – with the listing of CfC Insurance Holdings on the Nairobi Securities Exchange.


CfC Life made a full transition to Liberty Life Kenya Assurance Limited, in October 2014.